CBS RomoVision
I teamed up with CBS Sports and Second Spectrum to bring forth the revolutionary CBS RomoVision™, a pioneering sports broadcast tool designed to augment viewers' understanding of the game with real-time insights.
Award-winning broadcasts, powered by data
Created as a one-of-a-kind storytelling tool for broadcaster Tony Romo, RomoVision™ integrates live tracking data to offer in-depth game analyses, elevating the viewing experience. After one season of raising the bar for football replay executions, RomoVision™ was awarded Best Technical Achievement at the 2022 Sports Emmy Awards.
How it works
Our challenge was considerable: designing an on-screen product for live broadcasts that was intuitive, engaging, and versatile. Working with Second Spectrum's development team, our considerations included determining the optimal layout for data visualization, deciding between 2D and 3D perspectives, and maximizing value consistency in execution.
Building a modular system was paramount, allowing for fast conversion from data to visuals in 0.2 seconds.
Kicking it off
The design had to integrate seamlessly with Second Spectrum's tech stack and accommodate varied broadcast applications, from instant replays and studio show segments to bite-sized social media content, while adjusting for multiple aspect ratios.
First Concepts
Refining Design + System Tests