Genius Sports ($GENI) is one of the world’s largest sports technology companies, working with the biggest brands globally to transform sports betting data, player performance data, fan experiences and everything in between.
As video content lead, I lead a team of 5 to design and develop pioneering AR experiences for NFL, NBA, and EPL broadcasts and marketing content, overseeing delivery of video content reaching 50 million+ viewers globally.
Using AI-powered tracking data, Genius provided consumers the first live augmented reality video feeds for live broadcasts, while delivering networks new levels of interactivity and insight to a rapidly growing audience.
The experience, including split-second shot probabilities and distances to 3-point special effects, is captured through optical tracking technology that identifies and delivers the precise coordinates of every player and the ball, 25 times a second.
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