Juspay
The Challenge
Juspay, a leading fintech innovator, sought to refresh its brand identity to appeal to a global audience. With ambitions to secure large-scale enterprise clients in the U.S., Southeast Asia, and Brazil, the company needed an adaptable, culturally resonant design strategy and targeted campaigns that could drive client acquisition in highly competitive markets. Additionally, Juspay's in-house creative team required up-skilling to deliver content at scale efficiently.
The project was divided between working at Juspay's offices in Bengaluru, India and remotely from the U.S.
The Approach
Brand Refresh for a
Global Audience
I led a 20-person international creative team to overhaul Juspay’s brand design, aligning visuals and messaging to resonate across diverse markets. The process included:
•. Conducting a competitive analysis of regional fintech trends in target markets.
•. Developing a modular brand system adaptable to different cultural contexts.
• Collaborating with stakeholders across marketing, design, and product teams to ensure alignment with business goals.
Multi-Market Video Campaigns
To secure enterprise clients, I conceptualized and executed video campaigns tailored to each market, blending data-driven insights with compelling storytelling.
•. Localized creative content for U.S., Southeast Asia, and Brazilian audiences to maximize relevance and impact.
•. Crafted narratives that emphasized Juspay’s innovative solutions, building trust with potential clients.